Year : 1998
Winning Category : Best Commercial: Direction

Director: Jerry Hibbert and Producer: Hibbert Ralph Animation Ltd for BMP, DDB Needham

The first TV commercial for a British trade union, Unison, emphasising the strength of the group over the weakness of the individual, via a humorous analogy of a polar bear (big business) and a group of ants (trade union members)

Awarded prize artwork by Daniel Greaves