About us

The creativity, wit, energy and diversity of the animation industry still blows me away.

Animation is an imperative part of UK’s culture, possessing huge cultural importance and significant achievements, contributing to the country’s identity, fueling children’s imagination and helping to promote the UK globally. 

Animation as an art form encourages self-expression, communication and develops innovative craft skills and techniques. It has impact across the social and economic landscapes, throughout our communities and across all regions. 

Animation is consistently at the forefront of emerging technologies, embracing innovation with risk taking and pioneering creative techniques.

Animation is fundamental in the current landscape of contemporary arts, as it is in new technology and cutting-edge entertainment.  The industry survives; it is resilient, constantly changing yet remains wonderful and welcoming.

Helen Brunsdon, Director, British Animation Awards

The BAAs are back in 2020. This time it could be ewe!

The British Animation Awards (BAA) celebrates all that is great about the industry in the UK. Here at BAA, we are passionate about the art form and help to support, promote and credit the very best of the past couple of year’s productions. But there are no heavy bludgeons or plastic gongs on offer at the BAAs, instead the amazing winners of each category receive an original artwork produced by some of the finest artists and animators working in the creative industries.   In the past, the likes of Richard Williams, Joanna Quinn, Nick Park, Caroline Leaf and the legendary Chuck Jones have all contributed artwork for the prizes.

The awards ceremony is hosted by a celebrity compere, four-time host, the late, great and much missed Jeremy Hardy set the tone in the early days, with Miles Jupp the most recent incumbent. The party that follows the ceremony is a chance to meet people from all part of the industry to come together to reward some of the most innovative and creative work around today.

BAA is attended and supported by animation studios and professionals, broadcasters, software companies, advertising agencies, Internet companies, web designers, financiers, media law firms and others involved in the creative and entertainment industries such as writers, actors, curators and critics.

It’s now twenty-four-years since Jayne Pilling created this much-loved awards format; the bi-annual event is now in it’s thirteenth edition and the current team are taking forward this vision and, through its many twists and turns, stage yet another night to remember.

More about the 2020 awards

BLAAR, BAA, BAA. The facts in numbers.

Ten celebrity compares have hosted the previous 12 editions.

791 independent judges have looked at 14’877 entries. 

The BAA’s stimulate debate about animation

The Awards ceremony in numbers:

The audience is
over 450

Unique awards presented
since 1996

The BAA’s are in their

Why BAA?

The awards celebrate the UK animation industry.
They raise the
profile of and
award the amazing
work created in the past two years.
They provide the industry with an event where you just have to be seen.
They help create a community of fellow animators, followers and contributors.
the industry
Create a fun